Kids and Consumerism



How do kids learn to eat well – or poorly? With food manufacturers aggressively pushing junk food and branded processed food at kids, teaching the children in your life about good, clean, fair food isn’t an easy task. It might help to know what you’re up against.

On February 11 at 6:30 the first Seacoast screening of a provocative documentary on marketing food and other consumer goods directly to children. The Rye PTA and Nature’s Wonders are partnering to present  CONSUMING KIDS: The Commercialization of Childhood . This film by the Media Education Foundation reveals the practices of a million-dollar marketing machine that now sells kids and their parents everything from junk food and video games to bogus educational products. 

Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology and neuroscience to transform Children into the most powerful and profitable consumer demographics in the world.

CONSUMING KIDS pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids. The film will be shown at the Rye Public Library on February 11 at 6:30 PM.