Workshop: Marketing Strategies for Farm Produce

10+ Marketing Strategies & Tips to Consider When Selling Farm Produce”  Workshop

Are you looking at potential farm markets for next season? Or  are you wondering how to juggle different markets in one season? To tackle these questions, the University of New Hampshire Cooperative Extension, Rockingham County,  has organized a day-long workshop “10+ Marketing Strategies & Tips to Consider When Selling Farm Produce” . Specialists, a panel of growers from New England and industry professionals will discuss different aspects and types of markets, branding, pricing, profitable crops as well as crop and revenue insurance.The workshop is scheduled for Monday, November 2, 2009 from 8:30 am till 3:30 pm at the Rockingham County Nursing Home Auditorium in Brentwood (William Sturtevant Way – off North Road) in New Hampshire.

Speakers are Richard Bonnano (Pleasant Valley Garden, Methhuen, MA), Josh Jennings (Meadow’s Mirth, Stratham, NH), John Moulton (Moulton Farm, Meredith, NH) and Bill & Anna Spiller (Spiller Farm U-Pick, Wells, Maine). Michelle Chambers from “Red Tomato” will talk about the importance of branding to engage and empower customers. Pricing farm products and cost of production will also be presented. Michael Sciabarrasi, Extension  Professor, Business Management Specialist

UNH Cooperative and David Tuttles from Tuttle Farm in Wells, Maine, will also be speakers. The Pros and Cons of Crop Insurance will also be discussed.

Who should attend: Anyone exploring new markets or adding new ones to their existing one such as selling at Open Air Farmers Markets, Winter Farmers Markets, Community Supported Agriculture, Pick-Your-Own,Restaurants, Supermarkets, Institutions, Farmstands..

Registration before October 26 is  $15 per person and includes lunch. Late registration is $20. This workshop has been made possible with the support  from the USDA Risk Management Agency (RMA).Download a flier with details from  http://www.extension.unh.edu/ or contact Deb Stevens at 679-5616.